Let Us Join Together & Create Cleaner, Greener & Healthier Living
About Ajay Mehra
Ajay Mehra is a dedicated SWM Consultant / Promoter and a respected leader serving as Director, Chairman, and Project Head across multiple sustainability-driven initiatives. Born on 2 March 1964 in Indore (M.P.), he holds an M.Sc. in Chemistry from Holkar Science College (Devi Ahilya University). With a strong academic foundation and a passion for environmental solutions, he has consistently worked towards improving waste management and clean city development.
Coming from an inspiring educational family background, his father Late R.R. Mehra was an eminent writer and professor, while his mother Late Smt. Rajmohini Mehra served as Sanchalika of Saraswati School. Ajay Mehra is the promoter of Zero Waste Infratech, Infinity Management, Zero Tolerance, Gold Star Media, and CleanCity.Com. He is also the Chairman of Swachh Seva Foundation and currently leads key initiatives as Project Head for Sheetal Group, contributing actively towards cleaner and more sustainable communities.
Expected Impact & Benefits to the City
Climate change and pollution are no longer distant threats – they are impacting our everyday lives. Rising temperatures, severe air pollution, unpredictable rainfall, and growing health concerns are affecting communities across India.
As India moves toward its commitment of achieving Net Zero Carbon Emissions by 2070, the role of cities, communities, and individual citizens becomes critical. Real change begins at the local level, through informed choices and responsible action.
As India moves toward its commitment of achieving Net Zero Carbon Emissions by 2070, the role of cities, communities, and individual citizens becomes critical. Real change begins at the local level, through informed choices and responsible action.
Why This Mission Matters
Because awareness creates action
When people understand how pollution and climate change affect their health, livelihoods, and children’s future, they are more likely to act responsibly.
Because sustainable living should feel achievable
Sustainability isn’t about sacrifice – it’s about smarter choices that protect resources while improving quality of life.
Because waste can become a solution, not a problem
Proper waste segregation reduces landfill pressure, prevents pollution, and turns everyday waste into valuable resources.
Because green spaces heal our cities
Plantations, urban forests, and green corridors don’t just beautify surroundings – they clean the air, cool our neighborhoods, and restore balance with nature.
Because lasting change starts with people
True impact comes from long-term behavioral change, built through education, community engagement, and collective responsibility.
Conclusion & Call to Action
Achieving the Net Zero Carbon Mission requires awareness, participation, and
continuous community engagement.
The proposed “Maa” Awareness & Rest Centres will:
The proposed “Maa” Awareness & Rest Centres will:
- Educate
- Inspire
- Emotionally connect
- Drive long-term behavioural change
This catalogue represents a step towards building a cleaner, greener, and
carbon-neutral future for generations to come.
Together, let us protect our Mother Earth